Blackbar.
An enterprise product that protects sensitive information shown on screen. A strong product, and hard to explain. The website has to explain it to an enterprise buyer without looking amateur.
- Field
- Enterprise information security
- Period
- March 2026
- Role
- Design and build of the site, technical copy with the product team
- What was built
- A complete marketing site
What hurt, what was at risk, what was delivered.
Symptom
A strong product that is hard to explain
Visual DLP: the product sees what is displayed on employees' screens and prevents sensitive information from leaking. The technical explanation is long, and the enterprise buyer does not read documents before a meeting.
Impact
An enterprise buyer does not buy what they do not understand
And does not trust a site that looks like a template. In this market the website is the first meeting with the head of information security.
Outcome
A site that explains in layers
Platform, security, use cases, about, contact, privacy and terms pages. A dark design system and measured motion, ready to deploy through a CDN. The technical copy was written with the product team, so every claim on the site is true of the product.
What was delivered.
- Pages: platform, security, use cases, about, contact, legal
- A design and motion system, reusable components
- Accurate technical copy, written with the product team
- A deployment guide for AWS CloudFront
What I worked with.
- Next.js
- React
- TypeScript
- Tailwind
- Framer Motion
- AWS CloudFront
Status
Live at blackbar.ai.
What you will not find here
Implementation details, system structure and client data are not published. That is part of what a client gets when they work with me.
Keep browsing.
Do you have a product that is hard to explain?
A site that explains it correctly, with copy that holds up to an expert's review. Two or three lines on WhatsApp are enough.