Opflow.
A store owner does not know whether the price is too high or too low. Opflow ran two prices in parallel, measured, and showed what really sells. An app in the Shopify App Store, with paying customers, until it was retired in October 2026.
- Field
- Shopify app
- Period
- 2025 to 2026
- Role
- A Melogix product: specification, build, billing, service
- What was built
- A Shopify app · A/B price tests
What hurt, what was at risk, what was delivered.
Symptom
Guessing a price loses money either way
Price is the most influential decision in a store, and it is almost always a guess. Raise it and sales drop. Lower it and the profit disappears. And nobody knows what would have happened otherwise.
Impact
A blanket price change with no measurement
A store that changes the price for everyone at once cannot know whether sales moved because of the price or because it was a Tuesday. The mistake costs money in both directions.
Outcome
Two prices at once, and numbers instead of guesses
The store owner picks a product and a variant and sets a test price, and from there everything runs on its own: visitors are split between two groups without noticing, and every view, add-to-cart and purchase is measured inside the store itself. One screen shows revenue and conversion for each price, and once there is an answer you close the test and update the price. What changed for store owners: a pricing decision went from a gut feeling to a one-week test, with numbers.
What was delivered.
- An app approved in the Shopify App Store
- Creating a test in three steps, active tests, closing and archive
- Measurement inside the store itself: views, cart, purchases, revenue and conversion rate for each group
- Paid subscriptions, promo codes, guided onboarding, Hebrew and English
- A landing and marketing page, service for paying customers
What I worked with.
- Remix
- TypeScript
- Prisma
- Shopify App Bridge, Theme extension and Web pixel
- Azure
- React
- Vite
- Vercel
Status
The product has been inactive since October 2026. Shown as a case file, with no links.
What you will not find here
Implementation details, system structure and client data are not published. That is part of what a client gets when they work with me.
Keep browsing.
Need something that measures instead of guessing?
A small tool that answers one question in your business, with numbers. Two or three lines on WhatsApp are enough.